Brands are all around us. Influencing us and inspiring us.

It is nearly impossible to go a single day without coming in contact with a brand of some kind. And although people tend to not consciously swear loyalty to any one particular brand, their subconscious mind is constantly making decisions about brands without them even knowing it. When you go to a store or shop online, brands are influencing your decisions. 

Brands have the ability to permeate our culture and some may argue that they even define shifts in the way we think, act or view others. As external influences threaten their very existence, brands go through a dynamic transformation process and over time, evolve to remain relevant. This site seeks to document that process. To dive into the history of your favorite brands, click here.